{"id":7425,"date":"2025-10-03T16:58:37","date_gmt":"2025-10-03T20:58:37","guid":{"rendered":"https:\/\/c4-communications.ca\/c4-training-creating-an-engaging-social-media-strategy\/"},"modified":"2025-10-03T16:58:38","modified_gmt":"2025-10-03T20:58:38","slug":"c4-training-creating-an-engaging-social-media-strategy","status":"publish","type":"page","link":"https:\/\/c4-communications.ca\/en\/c4-training-creating-an-engaging-social-media-strategy\/","title":{"rendered":"C4+ Training &#8211; Creating an engaging social media strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7425\" class=\"elementor elementor-7425 elementor-6741\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7df5c74 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7df5c74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6084b75\" data-id=\"6084b75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a764a0 elementor-widget elementor-widget-image\" data-id=\"6a764a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"353\" height=\"146\" src=\"https:\/\/c4-communications.ca\/wp-content\/uploads\/2025\/05\/c4-formation.svg\" class=\"attachment-large size-large wp-image-7248\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a0accda elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"a0accda\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ca92ed\" data-id=\"9ca92ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0cf2f54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cf2f54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c074d89\" data-id=\"c074d89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-600d055 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"600d055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon elementor-animation-bounce-in\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"ba82b16a-8560-4ca1-97b9-ac41bb56bdea\" data-name=\"Layer 1\" viewBox=\"0 0 16.9987 16.9983\"><defs><style>.b246dd63-e0cb-4127-bd6e-d273cd4a8c0b{fill:#191919;}<\/style><\/defs><path d=\"M9.5724,8.4983l7.2051-7.2046A.758.758,0,0,0,15.7053.2219L8.5007,7.4265,1.2892.2151A.7579.7579,0,0,0,.2243,1.2937L7.4289,8.4983.23,15.6975a.76.76,0,0,0-.0181,1.0713.75.75,0,0,0,.5405.23.7814.7814,0,0,0,.5435-.2236L8.5007,9.5706,15.71,16.78a.7691.7691,0,0,0,.5411.2149.7583.7583,0,0,0,.5263-1.291Z\"><\/path><path class=\"b246dd63-e0cb-4127-bd6e-d273cd4a8c0b\" d=\"M.9367,16.4055.9313,16.41Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd32a27 elementor-widget elementor-widget-heading\" data-id=\"cd32a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating an engaging social media strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c88f5fd elementor-widget elementor-widget-image\" data-id=\"c88f5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/c4-communications.ca\/wp-content\/uploads\/2025\/06\/formation-media-sociaux.png\" class=\"attachment-full size-full wp-image-7254\" alt=\"\" srcset=\"https:\/\/c4-communications.ca\/wp-content\/uploads\/2025\/06\/formation-media-sociaux.png 1080w, https:\/\/c4-communications.ca\/wp-content\/uploads\/2025\/06\/formation-media-sociaux-300x300.png 300w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0365302\" data-id=\"0365302\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1495a9 elementor-widget elementor-widget-text-editor\" data-id=\"d1495a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DURATION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1399998 elementor-widget elementor-widget-text-editor\" data-id=\"1399998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Full day<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00f113 elementor-widget elementor-widget-text-editor\" data-id=\"e00f113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DESCRIPTION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496bedc elementor-widget elementor-widget-text-editor\" data-id=\"496bedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This training, designed for marketing managers, executive directors, and board members of non-profits, will enable you to build an effective strategy to animate, engage, and mobilize your online community.<\/p><p>Through a practical approach, you will learn to adapt your communications to the peculiarities of each platform (Facebook, Instagram, LinkedIn, YouTube) and integrate social media into your overall visibility and engagement objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e0b1b elementor-widget elementor-widget-text-editor\" data-id=\"58e0b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CONTENT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314dbea elementor-widget elementor-widget-text-editor\" data-id=\"314dbea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Understand the different types of social networks<\/li><li>Assess your organization\u2019s needs<\/li><li>The importance of media and social media monitoring<\/li><li>Rules and tactics to animate a community on major social networks (Facebook, Instagram, LinkedIn, and YouTube)<\/li><li>Pull and push strategies<\/li><li>Identify your influencers and understand their role<\/li><li>Introduction to sponsored posts<\/li><li>Basics of community management and handling negative comments<\/li><li>Performance measurement on social media<\/li><li>Case studies<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807345b elementor-widget elementor-widget-text-editor\" data-id=\"807345b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By the end of this day, you will walk away with concrete tools, clear benchmarks, and a better understanding of what makes a social media strategy genuinely engaging, serving your organization\u2019s mission.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ba2ce7e e-flex e-con-boxed e-con e-parent\" data-id=\"ba2ce7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccaa723 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-eael-creative-button\" data-id=\"ccaa723\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--rayen\" href=\"mailto:agence@c4com.ca\" data-text=\"\u00bb\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                                            <span class=\"eael-creative-button-icon-left\"><\/span>                    \n                    <span class=\"cretive-button-text\">LET'S TALK<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6b377 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-eael-creative-button\" data-id=\"cb6b377\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--rayen\" href=\"https:\/\/c4-communications.ca\/formations-c4\/\" data-text=\"\u00ab\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                                            <span class=\"eael-creative-button-icon-left\"><\/span>                    \n                    <span class=\"cretive-button-text\">BACK TO TRAINING<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-057e5c8 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"057e5c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0ca495\" data-id=\"e0ca495\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-34347a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34347a6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9aef110\" data-id=\"9aef110\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a40ecf9 elementor-widget elementor-widget-heading\" data-id=\"a40ecf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who leads this training?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd18ec6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd18ec6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df12841\" data-id=\"df12841\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa6da86 animated-slow elementor-invisible elementor-widget elementor-widget-eael-team-member\" data-id=\"fa6da86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"eael-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t<div id=\"eael-team-member-fa6da86\" class=\"eael-team-item eael-team-members-circle \">\n\t\t<div class=\"eael-team-item-inner\">\n\t\t\t<div class=\"eael-team-image\">\n\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/c4-communications.ca\/wp-content\/uploads\/2024\/11\/Julien-Acosta.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<div class=\"eael-team-content\">\n\t\t\t\t<h2 class=\"eael-team-member-name\">JULIEN ACOSTA<\/h2><h3 class=\"eael-team-member-position\">DIRECTOR, COMMUNICATION AND PUBLIC RELATIONS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eael-team-member-social-profiles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NzUwMywidG9nZ2xlIjp0cnVlfQ%3D%3D\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-address-card\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/julien-acosta-6b929b63\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:julien@c4com.ca\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope-square\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<p class=\"eael-team-text\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ac2d78\" data-id=\"8ac2d78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fe9aa2 animated-slow elementor-invisible elementor-widget elementor-widget-eael-team-member\" data-id=\"1fe9aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"eael-team-member.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t<div id=\"eael-team-member-1fe9aa2\" class=\"eael-team-item eael-team-members-circle \">\n\t\t<div class=\"eael-team-item-inner\">\n\t\t\t<div class=\"eael-team-image\">\n\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/c4-communications.ca\/wp-content\/uploads\/2024\/10\/Eric-Dumoulin.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<div class=\"eael-team-content\">\n\t\t\t\t<h2 class=\"eael-team-member-name\">\u00c9RIC DUMOULIN<\/h2><h3 class=\"eael-team-member-position\">ADVISOR, COMMUNICATION AND PUBLIC RELATIONS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"eael-team-member-social-profiles\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6NzUxOCwidG9nZ2xlIjp0cnVlfQ%3D%3D\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-address-card\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/laurence-alberro\/\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"eael-team-member-social-link\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:eric@c4com.ca\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope-square\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<p class=\"eael-team-text\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8ac3c99 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"8ac3c99\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70fbd6b\" data-id=\"70fbd6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Creating an engaging social media strategy DURATION Full day DESCRIPTION This training, designed for marketing managers, executive directors, and board members of non-profits, will enable you to build an effective strategy to animate, engage, and mobilize your online community. Through a practical approach, you will learn to adapt your communications to the peculiarities of each [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7425","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C4+ Training - Creating an engaging social media strategy<\/title>\n<meta name=\"description\" content=\"C4 Communications offer a one-day training: Creating an engaging social media strategy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/c4-communications.ca\/en\/c4-training-creating-an-engaging-social-media-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C4+ Training - Creating an engaging social media strategy\" \/>\n<meta property=\"og:description\" content=\"C4 Communications offer a one-day training: Creating an engaging social media strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/c4-communications.ca\/en\/c4-training-creating-an-engaging-social-media-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"C4 COMMUNICATIONS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/C4Communications\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T20:58:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@C4_Com_Montreal\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/c4-communications.ca\\\/en\\\/c4-training-creating-an-engaging-social-media-strategy\\\/\",\"url\":\"https:\\\/\\\/c4-communications.ca\\\/en\\\/c4-training-creating-an-engaging-social-media-strategy\\\/\",\"name\":\"C4+ Training - Creating an engaging social media strategy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/c4-communications.ca\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/c4-communications.ca\\\/en\\\/c4-training-creating-an-engaging-social-media-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/c4-communications.ca\\\/en\\\/c4-training-creating-an-engaging-social-media-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/c4-communications.ca\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/c4-formation.svg\",\"datePublished\":\"2025-10-03T20:58:37+00:00\",\"dateModified\":\"2025-10-03T20:58:38+00:00\",\"description\":\"C4 Communications offer a one-day training: Creating an engaging social media strategy\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/c4-communications.ca\\\/en\\\/c4-training-creating-an-engaging-social-media-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/c4-communications.ca\\\/en\\\/c4-training-creating-an-engaging-social-media-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/c4-communications.ca\\\/en\\\/c4-training-creating-an-engaging-social-media-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/c4-communications.ca\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/c4-formation.svg\",\"contentUrl\":\"https:\\\/\\\/c4-communications.ca\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/c4-formation.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/c4-communications.ca\\\/en\\\/c4-training-creating-an-engaging-social-media-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/c4-communications.ca\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C4+ Training &#8211; 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