Creating an engaging social media strategy

DURATION

Full day

DESCRIPTION

This training, designed for marketing managers, executive directors, and board members of non-profits, will enable you to build an effective strategy to animate, engage, and mobilize your online community.

Through a practical approach, you will learn to adapt your communications to the peculiarities of each platform (Facebook, Instagram, LinkedIn, YouTube) and integrate social media into your overall visibility and engagement objectives.

CONTENT

  • Understand the different types of social networks
  • Assess your organization’s needs
  • The importance of media and social media monitoring
  • Rules and tactics to animate a community on major social networks (Facebook, Instagram, LinkedIn, and YouTube)
  • Pull and push strategies
  • Identify your influencers and understand their role
  • Introduction to sponsored posts
  • Basics of community management and handling negative comments
  • Performance measurement on social media
  • Case studies

By the end of this day, you will walk away with concrete tools, clear benchmarks, and a better understanding of what makes a social media strategy genuinely engaging, serving your organization’s mission.

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Who leads this training?

JULIEN ACOSTA

DIRECTOR, COMMUNICATION AND PUBLIC RELATIONS

ÉRIC DUMOULIN

ADVISOR, COMMUNICATION AND PUBLIC RELATIONS

Fort d’une expérience de près de 15 ans dans le monde des communications, amorcée sur la colline parlementaire à Ottawa, puis au sein du Conseil de presse du Québec et enfin sur la scène politique municipale montréalaise, au sein de l’équipe de la mairesse Plante, Julien Acosta a acquis au fil des ans une solide expertise en relations publiques et en marketing social et politique. Esprit à la fois créatif, stratégique et méthodique, il a au fil de sa carrière assuré la réalisation de dizaines de campagnes de communication, œuvrant autant à leur conception qu’à leur production, pour des organisations grandes et petites, appartenant à divers secteurs (santé, environnement, développement social, politique, etc.). 

Sa nature profondément curieuse l’amène à toujours développer une compréhension approfondie des dossiers qu’il traite, la forme n’étant jamais autre chose que le fond qui remonte à la surface. À ce titre, il aime lire, comprendre, analyser, challenger, tout en se laissant guider par ses intuitions, qui l’ont plutôt bien servi jusqu’ici. 

Au fil du temps, Julien Acosta a développé tout un arsenal de compétences qu’il met aujourd’hui au service de ses clients: de solides aptitudes rédactionnelles, un esprit d’analyse aiguisé, une gestion de projets serrée et efficace et des conseils stratégiques adaptés au contexte.

Éric cumule plus de 25 ans d’expérience dans le domaine des communications. Il a commencé sa carrière comme animateur à la radio et à la télé avant de travailler en communication et relations publiques pour des OBNL impliqués dans l’événementiel, le développement local et le soutien à l’entrepreneuriat. Cela lui a permis de développer son expertise en matière de planification stratégique des communications, de relations de presse et d’organisation d’événements. Éric a également acquis de solides compétences en créativité média et ventes, notamment chez Cogeco Média, où il a élaboré et déployé des campagnes de promotion multi-plateformes pour des entreprises diverses. Il est reconnu pour son sens de l’organisation, sa créativité et sa rigueur avec le souci du détail et du travail bien fait.Éric a complété un certificat en communication à l’Université de Sherbrooke et a obtenu des attestations en analyse marketing, relations publiques et médias sociaux. Il poursuit régulièrement sa formation pour rester à l’avant-garde des tendances en communication.

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agence@c4com.ca

With nearly 15 years of experience in communications—beginning on Parliament Hill in Ottawa, then at the Quebec Press Council, and finally in Montreal’s municipal politics on Mayor Plante’s team—Julien Acosta has developed solid expertise in public relations and social and political marketing. Both creative and strategic in his thinking, he has overseen dozens of communication campaigns throughout his career, working on their conception and production for organizations large and small, across various sectors (health, environment, social development, politics, etc.).

His deeply curious nature drives him to develop a thorough understanding of every issue he tackles, since form is always an expression of substance. In this respect, he enjoys reading, understanding, analyzing, and challenging, while following his instincts—which have served him well so far.

Over time, Julien Acosta has built a wide arsenal of skills that he now puts to work for his clients: strong writing abilities, a sharp analytical mind, tight and efficient project management, and strategic advice tailored to each context.

Éric has more than 25 years of experience in communications. He began his career as a radio and television host before transitioning into communication and public relations for non-profits involved in events, local development, and entrepreneurship support. This allowed him to develop expertise in strategic communication planning, press relations, and event organization. Éric also acquired solid skills in media creativity and sales, notably at Cogeco Média, where he designed and deployed multi-platform promotional campaigns for diverse companies. He is recognized for his organizational sense, creativity, and rigor, with a keen attention to detail and quality craftsmanship. Éric holds a certificate in communication from the Université de Sherbrooke and has earned accreditations in marketing analysis, public relations, and social media. He regularly continues his education to stay at the forefront of communication trends.

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agence@c4com.ca